Connect with your audiences, and forget that wall. “Even with the break from reality to fantasy, it’s all about the gaze,” said Patterson. Despite the fact they had a wall between them (different dimensions of reality), they still connected. Patterson says what made “Take On Me” so successful was the simple love story and the connection viewers feel between the girl and her animated love interest. Spectacle exhibit curator Jonathan Wells said that there has been so much experimentation with music videos “they’ve started to have their own genres,” including choreography, cinematography, controversy, inspiration, or art and animation.Ĭonstant experimentation was what made some artists get their break, such as Justice’s “D.A.N.C.E.,” Devo’s “Mongoloid,” OK Go’s “Here It Goes Again,” and Stereogram’s “Walkie Talkie Man.” And there is the 13 minute epic video “Thriller” by Michael Jackson. Adding video to song made the music and the image both feel more tangible and digestible.Ī few examples of great storytelling are the first plot-driven video The Kinks’ “Dead End Street” and David Bowie’s videos for Space Oddity, “John I’m Only Dancing,””The Jean Genie,” and “Life on Mars,” which were treated as short films upon his first break into the U.S. The notion of putting song to a moving image has existed since the 1920s, as early as technology allowed it. The following lessons are paired with music videos from the exhibit. The most iconic music videos share commonalities that can be applied to best practices of content marketing.
The New York exhibit opened last week and continues until June 16. More than 300 videos, artifacts, and installations to show how the music video has evolved and continues to push the boundaries of creativity. Patterson spoke recently about the Museum of the Moving Image’s latest exhibition, Spectacle: The Music Video, which claims to be the first of its kind to seriously examine music video as an art form. People have an emotional connection to music videos, they feel something,” said the director and animator of a-ha’s classic music video “Take On Me.” When it come to art, Michael Patterson prefers music videos over paintings.
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